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New Seller Labs Data Management Tool for Amazon Merchants


As an online retailer, you are looking for a shortcut to success on a daily basis. Therefore, data-driven decision-making is crucial for Amazon sellers at each level of their eCommerce game.

Whether you choose the best time for your advertising campaigns, nail best-selling products across your sales channels, determine your advertising budget, or develop your brand-building strategy, you need a reliable source of information empowered by robust ETL tools (Extract, Transform, Load).

This is where data management software makes its case. At Seller Labs, we’ve seen firsthand how manual data collection and analysis can be overwhelming.

That’s why we rolled out our new Seller Labs PRO Data Warehouse designed to do the heavy lifting of data quality management and back your business decisions.

This article expands on Amazon data management, stresses its importance for your Amazon business, and highlights the main benefits that online sellers enjoy with the Seller Labs Data Warehouse in their corner.  

Let me fill you in one step at a time.

Why Is Managing Data Important for My Amazon Business?

Since no one can hit their target with their eyes closed, online sellers can’t go without credible data management systems and the powerful insights derived from them.

In terms of Amazon sales, the better your product data quality is, the better product pages tend to perform.

Not managing your product data properly can lead to unfortunate consequences, namely:

  • Cart abandonments
  • Poor product discoverability 
  • Insufficient or excessive ad spend 
  • Inability to leverage your ever-expanding Amazon data catalog

In contrast, a well-performed Amazon sales data analysis enhances the entire online business performance by driving conversions, winning the top spot in the Amazon search results, and tracking buyers’ behaviour.

How Can I Manage My Amazon Data?

Given that Google Sheets is one of the most popular applications used to create and edit business reports, there are two main methods that Amazon sellers generally use to manage their data:

  1. Inputting data into the Google spreadsheets manually.
  2. Using a data aggregation and data management solution integrated with their Amazon Seller Central account for the automated data collection.

Google Sheets are relatively intuitive, customizable and accessible for any online business to use, regardless of its size.

However, the biggest problem with a spreadsheet-based data catalog is its scalability. The bigger the database is, the more complex data management becomes. Eventually, automation is required to scale catalogs effectively.

Against this background, a robust data management tool like Seller Labs Data Warehouse can take all the hassle out of building reliable Amazon reports based on a scalable database.

What is Seller Labs Data Warehouse?

Seller Labs Data Warehouse is a new Seller Labs PRO tool designed for large and small Amazon sellers who lack time to create real-time reports on their own.

As the name suggests, our data management solution has much in common with how data warehouses integrate data.

What is a Data Warehouse?

At its core, it is a technical system used for storing and managing large sets of current and historical enterprise data from multiple data sources to help online business owners collect valuable insights and make informed decisions.

Data Warehouse concept

Data warehouses are applied across many industries including education, healthcare, finance industries, and eCommerce, to name a few, helping organizations to store, manage, and analyze their enterprise data as per their business processes. 

In terms of digital sales, a data warehouse is a structured accumulation of business data, a “single source of truth” used by online sellers to act on the ever-emerging customer demands and market trends, and thus reach their sales goals. 

The examples of Data Warehouse Service Providers:

  • Amazon Redshift based on the Amazon Web Services public cloud platform 
  • Google BigQuery based on Google Cloud Platform.

As for Seller Labs Data Warehouse, it imports, centralizes, and consolidates large amounts of organized data by pulling multiple Amazon APIs from Seller Central including Advertising, FBA, and Selling Partner API.

This data management tool also collects your business data from the Seller Labs PRO database and automatically combines all your Amazon data into a spreadsheet-based or visual report.

Seller Labs Data Warehouse: data aggregation

How Seller Labs Data Warehouse Helps Amazon Sellers

Seller Labs Data Warehouse backs online sellers while developing a high-performance eCommerce strategy and allows them to use their business intelligence tools to their full potential.

Let’s have a quick look at the main data points that the Seller Labs Data Warehouse supports:

  • Advertising Campaigns
  • Ad Groups 
  • Automatic Targeting Campaigns  
  • Inventory and Orders
  • Keywords and Search Terms 
  • Product Listings
  • Purchased Products
  • Sales Rank 
  • Seller Central’s Business Reports

Additionally, this new data aggregation tool ensures Amazon data transformations by means of SQL commands at query time, which means you can view the required data with latency measured in seconds or minutes. Time-saving – check!

Side note: How does SQL data modeling work?

SQL is a Structured Query Language that lets you access and manipulate your databases. SQL statements retrieve records from a database table according to clauses that specify criteria.

Data modeling is a way to organize and join data together for the purpose of data analysis. A database model shows the logical structure of a database, including the relationships that determine how data can be stored and accessed.

With the SQL filtering options you can input the specific command and narrow the data you want to retrieve. What happens is that the reduced amount of data for analysis speeds up the query performance and facilitates the overall processing. 

How Can I Apply the Data Warehouse Within Seller Labs PRO?

Connecting to the Seller Labs Data Warehouse doesn’t require any coding skills from your side. After clicking “Connect” on the Data Warehouse SQL Connector page in the Seller Labs PRO dashboard, you can start managing your business data almost instantly.

Seller Labs PRO Dashboard

On top of it, we share some deployment tips in our Seller Labs Data Dictionary, including the onboarding guidance, table and column description, and sample SQL queries.

After we provide you a unique SQL server, port, database name, and a password you can connect to your preferred software. All you need is to select the required data visualization tool from the list in your PRO dashboard.

Data Visualization tools

Online sellers can select as many visualization tools as they like to have their data organized and represented in the handiest way.

Seller Labs Data Warehouse: 5 Benefits for Your Amazon Business

The biggest draw of the Seller Labs Data Warehouse is keeping your business data consistent, organized, and available for advanced analytics appliances.

But, why is it essential for your Amazon store?

Let us show you how Seller Labs Data warehouse can level up your Amazon business by putting together its main benefits.

1. A Complete Overview of Your Business Data

Unless you warehouse your business data, you’re at the mercy of the platform’s data retention policy, and risk losing control of your Amazon data when it comes to its storage date ranges.

With the Seller Labs data warehousing tool, all your Amazon data is aggregated and stored in one single digital place, which you can access whenever you need it. Not to mention the fact that the whole system updates automatically whenever new data is uploaded.

Brandon Checketts

The Seller Labs Data Warehouse is updating every hour behind the scenes, while Google sheets are updating periodically every time you reopen the sheet, or edit the formula of the SQL query.

Brandon Checkets, Founder & CEO of Seller Labs

2. Actionable Insights on Your Business Performance

With single-view access to your Amazon business information organized for data analysis, you can:

  • Identify which of your products are bestsellers
  • Determine top-performing advertising campaigns
  • Analyze sales data 
  • Win the buy box with advertising management and reporting
  • Keep track of the eCommerce trends based on the historical data
  • Stay ahead of your orders with inventory and order management
  • Determine the areas of your business that need improvement

3. Data Quality and Scalability

Seller Labs Data Warehouse automatically collects and accumulates varied data sets that match Amazon Seller Central, makes the necessary data available faster and reduces the risk of human errors while analyzing the sheer volume of information.

Google Sheets report
Data Studio Report

On top of that, Seller Labs Data Warehouse can adjust to fluctuations in volume, storing up to two years of historical data.

4. Handy and Fast Queries

Given that data analysis always requires data gathering first, having a “unique source of truth” in your corner will enable you to inspect, transform, and model your data whenever necessary.

This is where our solution can save your time by downloading hundreds of spreadsheets and making pivot tables with real-time data organization.

Lauren Ward

There is no need to be super tech-savvy. Seller Labs Data Warehouse deployment is as simple as creating and organizing a spreadsheet. After we provide you with your Data Warehouse database credentials to connect to your preferred Business Intelligence tools such as Google sheets, Data Studios or Tableau, you can display your organized historical data in a way that’s meaningful to your business. If you need additional expertise with report creation, we have a Services team who is happy to help.

Lauren Ward, Product Manager at Seller Labs

Need Help with the Seller Labs Data Warehouse Reports?   

5. Competitive Advantage

Online sellers with a data warehouse gain a competitive advantage over those players who disregard the opportunity to enhance their data quality management.

Side note:

Going by Experian Data Quality research, an average company loses up to 12% of its revenue due to bad quality data.

With the actionable insights into the search terms and customer behavior backed by real-time data from the Seller Labs Data Warehouse, online sellers can significantly improve their Amazon product listing performance, and enhance their customer acquisition strategy.


1. How can I access data within Seller Labs Data Warehouse?

You can fetch your data from the SQL-server via such visualization tools as Data Studio, Google sheets, Sisense, or DOMO, to name a few.

2. Is Seller Labs Data Warehouse safe?

Yes. Your Amazon business data is stored inside our database and protected by bank-level encryption.

3. Does Seller Labs Data Warehouse have any machine learning tools?

No. As of now, the Seller Labs Data Warehouse doesn’t support any machine learning functionality.

4. What is the unique benefit of Seller Labs Data Warehouse?

Seller Labs Data Warehouse helps you get an instant, holistic view of your Amazon business.  This data aggregation and data management tool is capable of combining all your Amazon data from various sources into one reliable database automatically.

Final Thoughts

So, does your Amazon business need data warehousing software?


With no reliable source of data to guide you, mapping your business and marketing strategies would be like shooting in the dark. And this is where Seller Labs Data Warehouse can ease your decision-making headaches.

Can Seller Labs PRO in your corner enhance your overall business performance?

By all odds!

Along with the advanced analytics as part of the data warehousing tool, Seller Labs PRO comes up with plenty of flexible Amazon Seller tools to grow and mature your Amazon business.

If you are looking for a one-size-fits-all solution that can help you keep track of your reviews, find profitable keywords, grow your brand with social media, and manage your advertising campaigns, dwelling on accurate real-time metrics, Seller Labs PRO is the way to go.

Check Out Seller Labs Data Warehouse


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