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Fashion Mental Health Focused Brand MadHappy Releasing Collaboration With UGG


MadHappy is partnering with the ultimate cozy shoe brand, UGG, for some new, very comfortable boots.

MadHappy is a global fashion lifestyle imprint focused on creating conversation around mental health. For Spring/Summer 2023, the sheepskin boots will come in various colors.

UGG mentioned the new boots on its site, saying, “we were inspired by some key product elements and motifs that are familiar to both premium brands.”

The UGG x MadHappy will include the Classic Ultra Mini in a “soft suede upper, a cozy sockliner in an UGGplush™ upcycled wool blend, and a lightweight outsole constructed with UGG’s original premium Treadline™.” Their original signature hood stitch will also be on the boots on the front, while the peace sign will be on the back of the boot.

“We are thrilled to unveil our partnership with UGG. Since the beginning of Madhappy, feeling has been at the center of everything we do as it relates to both external quality and internal sentiment,” said Noah Raf, Co-Founder & Chief Creative Officer at Madhappy. “UGG is such a natural partner for us as they’ve been creating high-quality products that evoke such a strong feeling of internal comfort for decades.”

The boots are available on MadHappy’s website and will have another release on UGG’s site on Jan. 26 at 12 p.m. ET.

The colors come in Petal, Sand, Chestnut, Calm, and Nuit.


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