Domino’s is officially closing down its shops in Italy after a major failed attempt to sell it to Italians.
When in Rome, do as the Romans do. It doesn’t seem like Domino’s picked up that message when moving to Italy. After seven years in the country, the American pizza joint is packing its bags after Italians chose authentic options from their home country.
Back in April, the franchise owner behind Domino’s brand operations in Italy filed for bankruptcy after it couldn’t keep up sales during the pandemic. On July 20, the company shut down all of its stores, according to a report by Food Service, CNN Business reports.
You may be thinking, “Of course, why would Domino’s work in Italy?” But, according to the company, “unprecedented competition” from local restaurants and food delivery options is what took the franchise in Italy out of business. The company said in a document that ePizza’s challenges were due to a significant increase in “competition in the food delivery market with both organized chains and ‘mom & pop’ restaurants delivering food to survive.”