Ciara is “On A Mission” to give up highly requested secrets about her skincare routine. The singer took to Instagram on Monday to announce her new skincare brand.
Adding to a list of celebrity launches in the beauty industry, somehow, the 36-year-old’s launch feels different. If you’ve been a fan of Ciara, you know her for dancing, singing, and bomb skin, so launching her own skincare line just makes sense.
On A Mission by Ciara, nicknamed OAM, is a personal tribute to the star herself and her impressive resume over the years. In an exclusive interview with Allure, Ciara said, “But it all goes to the power of believing in yourself. I always say I’m a woman of ambition on a mission” when describing the brand.
The singer announced the brand on Monday in a series of Instagram posts.
The first post revealed the brand a secret sauce as she captioned the video with many comments and support asking about her clear skin, “You’ve been asking… and here it is. Meet my secret sauce ✨”
She also revealed that the brand has been “Years in the making” and gave fans a date when the brand will come out.
It looks like it’s right around the corner, with a hard launch of September 15 expected to hit the site.
In another post partnered with Allure, the post hinted at a whole line consisting of multiple steps.
“THIS IS NOT A DRILL. #Ciara has a new “one, two step” for your #skincare routine ✨ The artist is launching her own skincare line, On a Mission. Head to our #linkinbio for all the exclusive details on what products she’s launching first and why she chose to start the line.”
Per Ciara’s last post on the skincare line, she revealed the line has five steps.
The clinical level self-care routine consists of a Vitamin C Hydrating Cleanser, Vitamin C Brightening Pads, 20% Vitamin C Brightening Serum, Vitamin C Eye Revitalizer, and a Vitamin C Radiance Moisturizer.
By the looks of the caption, this is only the Radiance System, meaning there could be many more systems next after the launch.
The Radiance system will be available at Oamskin.com on September 15.