Applebee’s has ventured into a new industry, cosmetics. The restaurant chain and makeup company Winky Lux have come together to create Saucy Gloss.
The collaboration will offer four wearable lipgloss shades that apparently taste like the restaurant’s wing sauces, the New York Post reported.
For those interested in having their lips taste like chicken, buyers can choose between the creamy coral “Get Me Hot Buffalo,” the gold-flecked deep red “Sweet Chile Kiss,” the golden “Be My Honey Pepper,” and the smoky burgundy “Honey BBQ-T.” All shades and flavors can be purchased for $18 each.
And if one flavor isn’t enough, Winky Lux sells a four-piece combo kit for $65.
The duo also made a music video to promote the glosses, directed by Hannah Lux Davis, who often works with Household names like Doja Cat, Demi Lovato, Ariana Grande, Katy Perry, and Halsey.
Winky Lux founder Natalie Mackey said she got a LinkedIn message from a rep for Applebee’s a year ago, asking something along the lines of, “Are you able to make lip glosses that taste like BBQ sauce?”
The company quickly started experimenting with food-grade ingredients — including garlic oil, chamomile oil, and honey — that could be used in lip gloss.
“The entire lab smelled like BBQ sauce,” Mackey said.
Each gloss is made to resemble a real-life sauce that is served on chicken wings at the eatery, so “Be My Honey Pepper” is inspired by the chain’s Honey Pepper flavor and has a sparkly finish, while “Get Me Hot Buffalo,” like the eatery’s Classic Buffalo offering, gives off a “‘pepper aroma,’” according to Mackey.